“At APEXA. We make an effort to build and protect our relationships. We dedicate our lives to collaboration, forward-thinking solutions, and maintaining trust and integrity within our industry. Our confidence to provide you with the tools and resources you need to achieve success is only matched by our desire to build a lasting bond with you.”
New to the scene: APEXA. You’ve heard it trickle down the office grapevine, you’ve seen one of the webinar presentations or maybe you’ve read the Press Release (we hope). But with the brand and tagline recently unveiled, make no mistake that this innovative offering is nothing short of what it claims to be; a solution for higher standardization, clarity, timeliness, efficiency and confidence to contracting and compliance for the Canadian Life Insurance Industry.
"But what does this (really) mean"? You say. Well ...
|Nick Joly is Sales & Marketing Coordinator at LOGiQ3
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... in four words it means: innovation and higher efficiency – for the life insurance industry that is. APEXA is a service that will be offered to insurance advisors, carriers, and managing general agencies (MGAs), whereby, the APEXA solution will host valid, current and accurate information on the contracting and compliance records of advisors. This means raising the bar in terms of efficiency, as APEXA will be the one source for this information, and having it readily available to all stakeholders, hasn’t been seen before. This is where the initiative’s innovation is reflected.
Now where does the marketing come in to play, and WHY is it important? Why don’t we start with that WHY?! Fans of Simon Sinek may be catching my drift here. What makes APEXA all that it is, is essentially WHY it does what it does (or, what it stands for).
"APEXA believes in providing higher standardization for an industry. APEXA believes in transparency and collaboration."
For those less familiar with our friendly marketing guru and author, Mr. Sinek, the importance of defining one’s WHY is paramount. And why is that? Because in doing so, you will attract the right kind of partners – those who are like minded. People who believe what you believe and who stand for what you stand for, will be the ones who support you.
So why did we start this blog post with APEXA’s beliefs? (Hopefully it’s a little clearer now). The answer is simple. While APEXA may be “new to the scene” today, it has been two years in the making. Every idea and every action since its inception has been in sync with its core beliefs. Its vision has been from the onset to bring higher standardization, clarity and greater efficiency to an industry, no easy feat by any measure. To achieve this, it has spent time developing relationships, building partnerships… with the right kind of people – those who share the same beliefs, those who believe in WHY APEXA exists.
Simon says (pun intended) “start with the WHY”, and the rest will fall into place. Well, if you believe in reaching toward a higher goal, or an apex – yes that’s where the name is derived from – then you believe in APEXA. Clarity, efficiency and higher standardization are all coming to the Canadian life insurance industry, through APEXA, and its partners, those who believe in the WHY. See how you can be a part of this innovation. To learn more, check out and subscribe to APEXA's monthly newsletter.
Also worth mentioning on a separate note: Simon Sinek and our marketing team will both be attending this year's annual INBOUND conference hosted by marketing experts: HubSpot, in Boston MA, Sept 15-18th. Well Simon, we are all SO stoked about meeting you and cannot wait to hear your keynote. To all other attendees reading this, we shall see you in Boston!