Goodbye 2014, Hello 2015! Hard to believe another year has come and gone with the numerous to-do lists that were made, crossed off, and tossed in the trash can. A fresh start to the year means time to reset, re energize, create new to-do lists, and get ready to tackle another fantastic year ahead of us.
Meanwhile, looking ahead and planning for the blank pages of 2015 can be terribly thrilling, but let's not forget all the hard work we put into 2014. I'm sharing with you today a recap of some key highlights at LOGiQ3 in 2014. Thank you to each one of you who have helped us achieve another successful year!
What did you accomplish?!
1. Dramatic Growth in our Business
2014 was a record year for LOGiQ3. Our top line revenue increased by 42% from 2013 and I can't be more proud to be a part of this growing team of insurance and reinsurance experts. We not only experienced growth in our revenue, but also in our number of staff as well as added some new clients to our roster. An amazing thanks for all the hard work our staff has put into 2014 and we're looking forward to another exceptional year!
2. Brand Uplift
In early 2014, we launched a series of new brand assets. I am a strong believer that, as the world is evolving (especially at today's speed), it's important to re-energize our look and feel every so often. We decided to stay true to our workmark but bring in a new colour scheme, and re-introduce our tagline. The coffee mug concept was an instant winner as it fittingly conveys our tagline, Freedom to Think.
We also took the opportunity to create our brand story:
Welcome to the group of quirky life enthusiasts, on a mission to change an industry. We live and breath human interactions, new relationships, and being exactly who we were meant to be. More than anything, we feel lucky to be able to provide others with positive experiences. LOGiQ3 is more than a company of insurance industry experts - we're your local barista, cheery postman, and your favourite cab driver. Making your life easier and delightful is our aim. We believe that this can be done when you're given the freedom to be you, whatever that involves. When you need advice, we'll lend an ear and give you what you need to figure it all out. It's important to have that freedom to grow and thrive at work, at home, and at life. Let us be your cup of coffee - a source of fuel, focus, relaxation, and Freedom to Think. - Relax, have a cup of coffee, have the Freedom to Think!
3. A New Website
With an uplifted brand, of course comes an updated website. We not only took steps to update our creative elements on our website, but we also migrated to a new platform to help us better serve our client base. For example, our underwriting E-Learning students can now login to our LMS directly via our website. In the near future, we hope to bring you a more personalized and dynamic web experience.
4. Client Delight
Delighting our clients is what we live for. In 2014 we also launched our Client & Partner Delight Program where we are striving to create deeper and more meaningful relationships with our clients and partners. If we've helped you succeed in your business goals, we want to share your success story with the world. Interested to see how we've delighted our clients? Read our recently published Standard Life Client Study.
5. LOGiQ3 2.0
We set some lofty goals internally in 2014 for an institutional transformation to sharpen operational focus, aka LOGiQ3 2.0. This may not mean much to the outside world, however, ultimately speaking, we made many internal changes to organizational structure, processes, technology, client management, and our value offerings to build a stronger and bigger LOGiQ3.
6. Launch of our E-Store
We've made it possible to train in the privacy of your own home, in 2014, we've also made it possible to purchase our underwriting E-Learning courses in your sweatpants! Awesome, right?! We officially launched our E-store in October, making it possible to distribute our Underwriting Program globally. By transacting through our e-commerce site, we are further shortening the time for individuals to receive professional underwriting training. In the future, we plan on releasing additional value offerings via our E-Store.
7. APEXA Launch
|Natalie Ho is VP Sales & Marketing at LOGiQ3
Connect with Natalie
The official company launch of APEXA was a huge milestone for us. Much of 2014 was focused on gaining commitment and support from the industry to move ahead. The APEXA initiative is an industry-led solution that has partnered with several bodies including Canada's largest life insurance carriers, brokerage managing general agencies, independent advisors and the nation's provincial regulators. We are thrilled to see the momentum APEXA has gained. We are now in the next phase, which is building APEXA, the technology and the services, and ultimately onboarding the Canadian life insurance industry.
2014 was a great year, but we're ready to gear up for another spectacular one! Here is to making new to-do lists, setting lofty goals, celebrating new wins, and learning from future mistakes.