As the Sales & Marketing Coordinator for LOGiQ3, you can imagine that I'd have my nose in the latest publications on anything marketing, digital & sales... and you'd be right! I would definitely be classified as an early adopter for many things, as I love to keep up with the latest in industry trends. To say that 2014 was a big year for marketing & technology would definitely, be an understatement.
I've curated here a list of highlights for a "Year in Review" of 2014, some marketing and some tech, see which ones have made it to my Top Ten List!
1 - Ultra HD Curved Screens
Top electronics producers like Samsung, LG and Sony unveiled their new curved screen, ultra HD televisions. What makes them so "ultra" you ask? Well, with features like Auto Depth Enhancement, which automatically adjusts contrast levels depending on the picture, offering a greater sense of depth and Resolution Levels of up to four times what they used to be, these 65 inchers are priced at about $4000.00USD each. What do you think, worth it?
2 - GM Announces 4G LTE Internet Connections in New Car Models
For tech-savvy drivers who spend hours in their car each day, before upgrading those wheels, you may want to consider a GM. The manufacturer announced that 2015 models will be fully equipped with built-in WiFi Hotspots! Devices are said to connect to the WiFi like they would with a traditional router. Great for passengers looking for a thumb workout and equally great for drivers who can sync their device's music and phone, wirelessly to the car's dashboard!
3 - HubSpot Announces CRM Tool
That's right marketers! If you haven't already heard of this game-changing announcement that was made at HubSpot's annual INBOUND conference, 2014 marked not only the introduction of their wicked Customer Relationship Management tool... but also their first IPO! As a HubSpot user and advocate, I simply can't wait to see how this CRM tool will develop in 2015 and enhance the daily work life of many marketers and salespeople out there!
4 - Crowdfunding, Yes Crowdfunding!
You may be wondering, "How did crowdfunding make this list?" - Well, as it was newly introduced in 2013 as a viable way of raising funds to kickstart major community initiatives, 2014 was the year of it's exponential growth! App developers, community centres, project managers all turning to crowdfunding as a method of raising funds to follow through or execute their initiatives. I have a feeling this popular trend won't be slowing down in 2015 as the world becomes more and more connected via social applications and software developments.
5 - 3D Candy!
Awesome? Or... AWESOME! In March of 2014, I flew down to Texas to attend their annual SXSW event where the latest in technology and app development is presented and always exciting to see. Deloitte had a presence at the event whereby, the audit, consulting and financial advisory firm unexpectedly presented 3D printed candy! Words cannot describe, so visit this link or check it out for yourself below!
6 - Apple iWatch [Video Release]
Yes, as you may have expected, there is at least ONE highlight in this Top Ten list that has to do with Apple. As major innovators in the tech world, how could they not be, especially with the announcement of their Apple iWatch. The video left many speechless and anxious. For myself, as an avid self-assessor, I can't wait to get my hands on one to track my body's activity and have it sync automatically with my other daily devices. This announcement will definitely be a game changer in many spaces, including the life insurance industry. See why HERE.
7 - Simon Sinek's "Leaders Eat Last"
Marketing guru, Simon Sinek, who I've blogged about in the past, released the latest in his series of novels, called "Leaders Eat Last". This confident speaker and intelligent wordsmith writes about finding fulfillment at work and fostering a trusting work environment. When it comes to innovation in marketing and thought provoking content, Simon is the first source I tap into as a marketer. And with the rise of technology, we often forget that books, good old fashioned, hard-cover books can be a great source of inspirational and intriguing content!
8 - Creative Content Creation
Speaking of inspirational content, 2014 was a big year for marketers, especially content-creating marketers. An trend that became apparent to many of us this year, was that we, as humans, like to share content with friends that we find to be cool, interesting or useful. With that said, in 2014 we saw a huge rise of content-rich media being created and curated online for people in different professions, not just marketing. What will be interesting to see for the year ahead, is what exactly we plan to do with this plethora of content-rich information!
9 - H2H
This concept of Human2Human became very popular in 2014. We've spoken countless times about B2B, B2C, C2C and C2B but the common denominator in all of these that isn't documented is the human interaction that takes place behind the scenes. With the rise of inbound marketing, less traditional ways of advertising and interacting with customers, a growing trend has been the rising demand of a human interaction to be present. Customers are wanting less and less to be advertised to and more and more to be spoken with. A two-way conversation of wants and needs has become the foundation of this "new-age" marketing.
10 - Google's "New" Logo
Semi-serious, semi-joking, this highlight is FULLY necessary! For those unfamiliar with Google's recent update to their logo, I invite you to read this article, bearing in mind that they key, really is in the detail! ;)
|Nick Joly is Sales & Marketing Coordinator at LOGiQ3
A common thread throughout most of these highlights is: improvement. 2014 seemed to be a lot about "bigger", "better", "improved" or "enhanced". We spent a lot of time perfecting methods, processes and content that we came up with in 2013, and with updates being released almost monthly, it will be very interesting to see what 2015 will look like.
What are your thoughts? Do you think we'll have another year of improvement or will the new year bring with some sort of revolutionary innovation for marketing and tech? Feel free to post your comments below!
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