The THiNK Blog

As a longer-standing member of LOGiQ³’s team of underwriters, I often get asked a lot of questions, both from an internal coaching perspective, as well as an external interested stakeholder perspective. On the external side, the number one question I get asked is, “HOW do you pronounce the name of your company!?” And I tell them, just exactly how you would think ;).

Once they get over that hurdle and blush from the fact that it is actually an easy name to pronounce, they move onto things like: “What is your workflow like?” or “What types of life insurance products do you handle?” “What resources do you have access to?” All very logical questions if you ask me! Below is actually a direct quote from a current colleague of mine who, prior to joining, was interested in working for us. And this is just a short snippet from the 21 questions game we played about the company in what was a very long (re: humorous & enjoyable) email chain indeed.

Developing a Client Driven Culture is something we live and breathe. After all, it is one of the 11 Maxims that drive the way we do business.

You may remember our previous post What it means to be Client Driven, where we highlighted two very important facets of a Client Driven business; one the ability to deliver on promises and two provide a high level of service to clients. Under promise and over deliver – Customer Service 101.  However, being client-driven is more than just a process or standard service – it is a frame of mind that should be present in all aspects of your business development model, to ensure ultimate client satisfaction. 

We are living in a world where consumers are highly knowledgeable and more empowered than ever – an age where information is at our fingertips and most customers have done extensive research on their purchase options well before dealing with any sales person. This has shaped what it means to have a client driven business to include more than just follow-through on commitments and providing clients with the level of service that they (rightfully) expect. Being client-driven is about anticipating the needs of your clients and honing your product or service to meet and exceed them. Being able to provide a solution to any current or future challenges, allows you to stay ahead of the curve as your industry grows and evolves around you.

So how can you stay ahead of the curve?

I have a major love/hate relationship with public speaking. On one hand, I am given the opportunity to share my experience and advice with people who exhibit a similar interest but on another, well… like most of you, I get nervous!