Client Driven, a buzzword that gets tossed around in any industry, yet can be interpreted in many ways. Our organization is no exception, in fact, it is one of our company’s 11 Maxims. In my experience, how this is interpreted depends greatly on the type of business you’re running (product vs. service, B2B, B2C, etc.). Each of these business models may have different approaches when it comes to how they incorporate Client Driven behaviour into their organization’s offerings. Regardless of which category your organization falls into, its important to discover what being client driven means to you.
Here are some questions to guide your thinking.