The THiNK Blog

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Maintaining a Client Driven Culture – Why Innovation is Crucial

Jul 28, 2016 3:00:00 PM / by Miguel Ceron posted in LOGiQ3 Culture, LOGiQ3, APEXA

Developing a Client Driven Culture is something we live and breathe. After all, it is one of the 11 Maxims that drive the way we do business.

You may remember our previous post What it means to be Client Driven, where we highlighted two very important facets of a Client Driven business; one the ability to deliver on promises and two provide a high level of service to clients. Under promise and over deliver – Customer Service 101.  However, being client-driven is more than just a process or standard service – it is a frame of mind that should be present in all aspects of your business development model, to ensure ultimate client satisfaction. 

We are living in a world where consumers are highly knowledgeable and more empowered than ever – an age where information is at our fingertips and most customers have done extensive research on their purchase options well before dealing with any sales person. This has shaped what it means to have a client driven business to include more than just follow-through on commitments and providing clients with the level of service that they (rightfully) expect. Being client-driven is about anticipating the needs of your clients and honing your product or service to meet and exceed them. Being able to provide a solution to any current or future challenges, allows you to stay ahead of the curve as your industry grows and evolves around you.

So how can you stay ahead of the curve?

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Two Necessary Business Strategies For Continued Growth

Apr 26, 2016 5:40:04 PM / by Raymond E. DiDonna posted in LOGiQ3 Culture, Thought Leadership, CEO Series

So you’ve made it past the ten year mark as a company. That’s a huge accomplishment (and one we celebrated this year) considering 90% of startups fail. You are proud of what you have accomplished but you’re likely focused on the future and how to continue building on that growth and momentum. In other words, how can your business grow bigger and get better all while maintaining success. As CEO, this is a question I am tasked with every day. Of course the specific answers to this question will look different for every company but I think there are a two overarching strategies that can lead you to continued success. Find out what they are below.


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Why Your Interview Process Should Be Like Dating: Building the Right People & Talent Part II

Apr 21, 2016 1:44:22 PM / by Natalie Ho posted in LOGiQ3 Culture

In a previous post, we outlined the necessary steps to establishing an environment that people want to join. This is one of the keys to building the right people and talent at your organization. The second, is all about how to get these people in the door. As mentioned in the last post – the process is similar to dating.

Though Human Resources is not my area of expertise, I have played a role in building the  winning team at LOGiQ3 from day one. In this blog, I’ll try my best to share some insight as to why dating is a good comparison when it comes to People & Talent.  

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Conveying Company Culture and Purpose through Office Art

Jan 16, 2014 9:00:00 AM / by Natalie Ho posted in LOGiQ3 Culture

I have a thing for art. Not just fine art, but any kind of art. Art can come in many forms - whether it's a painting, a cartoon strip, or the ever so slick product packaging at companies like Apple and Nest. I've come to appreciate art in all forms. 

Natalie Ho is Assistant VP at LOGiQ3
Connect with Natalie
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Providing the Best Customer Service Begins with "Think Like a Customer"

Nov 21, 2012 2:00:00 PM / by Kathleen Kelly posted in LOGiQ3 Culture, Thought Leadership, Sales

Wikipedia will tell you customer service “is the provision of service to customers before, during and after a purchase." According to Turban et al. (2002), "Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation."  It can be an over-used phrase which often lacks substance. 

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