Creating a robust LinkedIn profile can be a daunting task, I won't sugar-coat it. But as with anything, the work you put into building it, will pay off. I want you to think of your LinkedIn profile as your personal brand. It's a digital extension of your personality, or at least it should be (in my opinion). A lot of people will tell you that your LinkedIn profile should be an online version of your resume and should be kept completely and strictly professional. I won't deny that there is some truth to this. But, I also know from personal experience, that some of the strongest connections you can make with people on LinkedIn also blossom from personal interests, hobbies and activities outside of work!
How crazy is it to think that Social Media has been around for more than a decade now!?! With over one billion Facebook users worldwide, it’s hard to believe how varying the adoption rate was for different generations over the past nine years. With change, follows the decision to adapt, and still today it can be quite surprising to see that there are still many who have yet to lean into the opportunities that social media presents.
Let’s take a look at the life insurance industry for example. It’s fair to say that the insurance sector is an industry dominated by the baby boomer generation (who have shown a fair adoption rate of social platforms). However, as the millennial generation matures (one that has shown above average adoption rates), both as customers and workforce employees, it is more important than ever to fill the gap of insurance professionals currently using social media.
As platforms like Facebook and LinkedIn both over a decade old and others like Twitter approaching their ten year anniversaries (PS – LOGiQ3 turned ten this year also), here are ten reasons why insurance professionals should be on social media! And just in case you need a little warm-up before diving in, here is a short glossary from our pals at advisortalk.
It was my first time attending the DesignThinkers Conference in Toronto last month. It was a conference organized by the Association of Registered Graphic Designers (RGD) that welcomed 2,000 delegates and 50 speakers over the span of two days. Chris introduced the DesignThinkers Conference to me as he’s been a longtime admirer of Design Thinking and as for myself, a longtime admirer of design.
I had no idea what to expect.
As you may know, at LOGiQ3 we are big believers of the inbound marketing method. It is a progressive approach for many industries still today, and can be applied across all business departments, not just marketing. One of the many reasons we feel so strongly about inbound is the belief that we are attracting and engaging with the right kinds of people. And by "right", I mean people who think & feel similarly as we do about a number of things both within our organization and out. Whether it's engaging people who believe in our 11 Maxims and hiring for fit, or doing business with a new client, it all comes back to inbound, sort of. Let me explain.
I have a major love/hate relationship with public speaking. On one hand, I am given the opportunity to share my experience and advice with people who exhibit a similar interest but on another, well… like most of you, I get nervous!
You may be familiar with Michael Porter's renowned Five Forces Framework which analyzes the level of competition in any given industry. This framework (illustrated below) has been studied in business cases, used in real-life scenarios and helped many companies map out their biggest competitors. For those studying the industry or maybe for those in the start-up phase, what I've put together for you today will hopefully help you better position yourself in your industry. I used a simple case to demonstrate the framework put to use for the Canadian Life Insurance Industry.
It's that time of year again!
The big Saint V! The day where we show the ones we love, some LOVE! It's crazy to think how much our team has grown from just one year ago today. And amidst all the exciting updates and milestones that have filled up our schedules lately, we could never forget about showing all of YOU some love and sharing some laughs!
Goodbye 2014, Hello 2015! Hard to believe another year has come and gone with the numerous to-do lists that were made, crossed off, and tossed in the trash can. A fresh start to the year means time to reset, re energize, create new to-do lists, and get ready to tackle another fantastic year ahead of us.
Meanwhile, looking ahead and planning for the blank pages of 2015 can be terribly thrilling, but let's not forget all the hard work we put into 2014. I'm sharing with you today a recap of some key highlights at LOGiQ3 in 2014. Thank you to each one of you who have helped us achieve another successful year!
What did you accomplish?!
As the Sales & Marketing Coordinator for LOGiQ3, you can imagine that I'd have my nose in the latest publications on anything marketing, digital & sales... and you'd be right! I would definitely be classified as an early adopter for many things, as I love to keep up with the latest in industry trends. To say that 2014 was a big year for marketing & technology would definitely, be an understatement.
Hey there! Today I bring to you the second blog post in my INBOUND14 debrief mini-series.
My title is a bold one, both literally and figuratively, but I’ve challenged myself to prove why it is not only true but directly applicable to any industry. I think we see “The Landscape of Selling and Marketing” change or restructure almost every year. Companies often choose between two options:
1. Marrying the two departments (like we do here at LOGiQ3) to avoid silos in communication, or
2. Keeping the two separate, as they are fundamentally separate lines of business.
Diving into the marketing-specifics, our way of thinking and doing business has undergone incredulous transformations over the years. Any modern day marketer will tell you, there are two types of marketing communication. The “old school” style (aka Outbound Marketing) of pushing and fighting for MORE ad-space, longer commercial time slots, bigger billboards etc. and the “new school” style (aka Inbound Marketing). I am certainly not the first person to write about this, and though this “old school” style is, well, old, it unfortunately, still lives.
“The last time you hit play on a YouTube video, you were FORCED to watch a 30-second ad, were you not?”