Now that you are back into the swing of things at work you’ve probably overheard or even talked to colleagues about New Year’s Resolutions. Maybe you want to read more books, go to the gym more, dedicate time for a digital detox? You’ve thought about resolutions for your personal life but what about at work?
Aside from perhaps being more organized or clearing out your inbox, have you considered what you hope to achieve as a business or even industry? I was curious to find out what this might look like for the insurance industry. What will its resolutions be for a successful New Year? I went on a mission to find out.
How? You might ask. I looked at our top performing blog topics in 2016 – and there were a few that our readers really sank their teeth into. I figured since these were top of mind in 2016, the industry might be looking to implement strategies around them in the new year. Find out my predictions below.
Originally written for, and reprinted with the permission of ON THE RISK, Journal of the Academy of Life Underwriting
As an underwriting professional, for a long time you likely believed that the experience you needed to advance in your career would come from years of technical underwriting, exposure to complex cases, formal mentoring and coaching, and of course, continued education and gaining credibility by obtaining your FALU and FLMI designations.
With all the resources you need to succeed at an arm’s reach, why bother with social media as an additional component to advancing your career? The majority of you likely already have a social media profile on Facebook, to connect and mingle with your family and friends, or to share photos of your food or your kids. Perhaps, you’ve even set up an account on LinkedIn to occasionally connect with peers and colleagues. I question though, how many of you have reached LinkedIn’s coveted “all-star” profile status? Why bother, right?
What steps do successful people take in building stellar profiles on LinkedIn vs people who just setup their profile and forgot about it?
The best place to start, is determining what your social media goals are. Do you want to simply gain more followers? Are you looking to make connections with influential professionals? Perhaps become a brand ambassador for your company? Or are you looking to set yourself apart from your colleagues for a promotion or a job you're after?
Whatever your goal may be, you'll come to see that LinkedIn allows you to position yourself as a thought-leader, ultimately positioning you for success. Here's how you can get started today.
Hey everyone, happy first of December! A few weeks ago, you may remember that I started off this social media blog series by explaining how you can leverage LinkedIn to become a more successful insurance professional.
So far I’ve shared some concrete tips including 7 mistakes to avoid making and 5 groups every insurance professional should join. I was thrilled to see the engagement we experienced on LOGiQ3's Twitter and LinkedIn accounts! Thanks to everyone who took a minute to download and tweet/write to us online! In case you missed the original eBook, you can grab it here:
Download The Insurance Professional's Guide to LinkedIn to discover more educational resources.
Now I want to let you in on some, perhaps unknown features (read: secret weapons!), that position LinkedIn as a non-negotiable platform for you to be on.
What can an insurance professional like you learn from a conference dedicated to the inbound marketing movement? Well for starters, "the inbound methodology is the most effective marketing method for doing business online" - HubSpot. And in today’s digital age – who isn’t online?
You may know that LOGiQ3 recently published an eBook called The Insurance Professional's Guide to LinkedIn. This eBook is one of many efforts that are contributing to the overall social progression of the life insurance and reinsurance industries. Their communal goal is to educate insurance professionals on the power of social media and highlight how they can leverage it to get the most out of their careers.
One of the articles from the eBook that's been well received is "7 Mistakes to Avoid Making on LinkedIn" from which you can find two listed below, as well as the option to download the eBook to ensure you get all the insights! So what are some of the common mistakes you can avoid making with your account on LinkedIn? Let's take a look!
If you are new to the world of social media and looking to take baby steps I would recommend starting with LinkedIn. After all, it's the social media platform that was created for business communities. We recently published The Insurance Professional's Guide to LinkedIn - A Deep Dive, as a free resource to help you get started on this platform.
In one of the chapters, you'll find five handpicked groups that I'd highly recommend for valuable, daily, life insurance industry insights. Get started with these two:
Did you know that the insurance and reinsurance sectors are among the industries with the lowest personal interest rates of social media users? Yet there are so many ways for insurance professionals to benefit and profit from being active users across a variety of social platforms! From finding exciting career opportunities to building a network of connections and getting involved in important industry discussions – just to name a few. Earlier this year I shared 10 Reasons why Insurance Professionals Should Be on Social Media, and while those reasons all hold true, a social media ‘disparity’ still exists in the life insurance industry.
