Now that you are back into the swing of things at work you’ve probably overheard or even talked to colleagues about New Year’s Resolutions. Maybe you want to read more books, go to the gym more, dedicate time for a digital detox? You’ve thought about resolutions for your personal life but what about at work?
Aside from perhaps being more organized or clearing out your inbox, have you considered what you hope to achieve as a business or even industry? I was curious to find out what this might look like for the insurance industry. What will its resolutions be for a successful New Year? I went on a mission to find out.
How? You might ask. I looked at our top performing blog topics in 2016 – and there were a few that our readers really sank their teeth into. I figured since these were top of mind in 2016, the industry might be looking to implement strategies around them in the new year. Find out my predictions below.
What steps do successful people take in building stellar profiles on LinkedIn vs people who just setup their profile and forgot about it?
The best place to start, is determining what your social media goals are. Do you want to simply gain more followers? Are you looking to make connections with influential professionals? Perhaps become a brand ambassador for your company? Or are you looking to set yourself apart from your colleagues for a promotion or a job you're after?
Whatever your goal may be, you'll come to see that LinkedIn allows you to position yourself as a thought-leader, ultimately positioning you for success. Here's how you can get started today.
What can an insurance professional like you learn from a conference dedicated to the inbound marketing movement? Well for starters, "the inbound methodology is the most effective marketing method for doing business online" - HubSpot. And in today’s digital age – who isn’t online?